4 Innovative Real Estate Marketing Ideas for Your Rental Property

4 Innovative Real Estate Marketing Ideas for Your Rental Property

More people are entering the real estate game. This means you've got to go above and beyond to ensure your rental properties attract the right tenants and stand out from the competition.

If you've already started thinking about marketing strategies to use, we're here to help you take the ideas you already have to the next level. There are several real estate marketing ideas out there, but none quite as unique as the ones you'll find below.

Keep reading and get ready to give a whole new meaning to real estate marketing.

1. Utilize Video

People want to do more than reading descriptions you've included with your rental property, so you need to utilize video. The beauty of using video is you can spin the information you're presenting to potential tenants in a unique way. It will show off and highlight the best features of each investment property.

Another reason you'll want to use video is that when people consider moving into a home, they want to be able to envision themselves in the home. Giving them a video of the house inside and out makes it easier for potential tenants to imagine themselves living there.

2. Offer Virtual Tours

Several factors of the pandemic are still affecting people, which means the number of in-person house tours has decreased. If you're not able to offer in-person tours it's beneficial to offer a virtual option.

Another critical reason to make this a key part of your marketing strategy is that it allows tenants to view the home on their schedule. If you're struggling to figure out how to offer virtual tools, there's no need to freak out.

There are several software platforms you can use to bring the tours into your tenants' homes.

3. Go Social

Everyone uses social media, 4.26 billion people to be specific, meaning if you want to fill your investment properties, social media is a goldmine for possibilities. Keep in mind that each social media channel appeals to a different audience, which means you'll gain varying leads.

Ensure your marketing strategies align with the platforms you plan to use for your real estate goals. This isn't to say you can't use the same content across your social media channels, but it means you may need to rework the content to better fit specific channels.

4. Start Blogging

Even if your sole purpose in real estate is to fill your rental properties, it's essential to educate your clients about other topics in the real estate industry. A blog is a perfect way to offer this information.

Ensure you're able to stay consistent when you're posting content. It's helpful to review the current trends in the real estate market to keep the information you're providing as up-to-date as possible.

Real Estate Marketing Ideas You Need to Use

There are several real estate marketing ideas out there, and you might want to use one or a few as a part of your marketing strategy moving forward.

From blogging to using social media channels more, there is something that will work for every real estate professional.

Do you own rental properties in Columbus, GA or Phenix City, AL, or do you want to learn about resident resources? contact Inheritance Realty Group and let us help.